The Story Behind Sweden’s Famous Pick-and-Mix Sweets
Swedish candy has become a global trend. From viral TikTok videos to “Swedish candy haul” posts on social media, people around the world are discovering the unique flavors and traditions of sweets from Sweden.
Interest in Swedish candy in Switzerland has grown quickly in recent years. Many people are now looking for ways to order Swedish candy online or experience the famous Swedish pick and mix selection that Sweden is known for.
But Swedish candy is more than just a trend. It is part of a long cultural tradition that goes back more than a century.
The History of Swedish Candy
Sweden has one of the highest candy consumption rates in the world. The country’s strong candy culture developed during the 20th century when sugar became widely available and confectionery production expanded rapidly.
One tradition that shaped Swedish candy culture is “Saturday candy”, known in Swedish as Lördagsgodis. For decades, children in Sweden were encouraged to eat sweets only on Saturdays. This created a weekly ritual where families would visit a candy store and choose their favorite treats for the weekend.
Because of this tradition, Swedish candy shops began offering an enormous variety of sweets so that everyone could create their own personal mix.
Today this tradition is still alive and is one of the reasons Swedish candy has become famous internationally.
The Famous Swedish Pick and Mix Tradition
Perhaps the most iconic part of Swedish candy culture is pick and mix candy, often referred to by the Swedish word lösgodis.
Instead of buying pre-packed candy, customers fill a bag with their favorite sweets from large bins in the store. This allows people to create their own Swedish pick and mix bag with exactly the candy they like.
A typical Swedish pick and mix selection may include fruity gummies, soft foam candy, chewy sweets, sour candy, chocolate pieces, and salty licorice. The variety is one of the reasons many people consider Swedish candy stores some of the best in the world.
Because of this tradition, many candy lovers outside Sweden search for ways to order a Swedish pick and mix bag online.
Famous Swedish Candy Brands
Several Swedish candy brands have become internationally known for their creative flavors and distinctive products.
One of the most talked-about brands today is BUBS candy. Their colorful gummies and foam sweets have become extremely popular online, especially products like BUBS sour skulls. These candies frequently appear in viral Swedish candy haul videos and have become one of the most recognizable Swedish sweets on social media.
Another iconic Swedish brand is Marabou chocolate, which has been a classic favorite in Sweden for generations. Known for its smooth milk chocolate and unique flavors, Marabou remains one of the most recognizable Swedish chocolate brands in the world.
Sweden is also famous for producing some of the most intense sour candy available. Products like Raspberry Shots by Grahns and other super sour Swedish candy have gained a reputation among candy fans who enjoy extreme sour flavors.
Selection of BUBS skulls and ovals.
Image: Bubs Candy
Classic Marabou Milk Chocolate.
Image: Mondelēz International
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The Rise of Gelatine-Free and Vegan Swedish Candy
Another reason Swedish candy has become popular internationally is the growing demand for gelatine-free candy.
Many Swedish manufacturers now produce sweets without animal gelatine, making them suitable for vegetarians and vegans. This has led to increased interest in vegan Swedish candy, particularly among younger consumers who discover these products through social media.
Brands like BUBS have become especially popular because many of their candies are naturally gelatine-free while still offering the soft and chewy textures people expect from gummy candy. S-Patches from Candy People are also vegan and appreciated for their unique texture and rich flavor.
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As Swedish candy becomes more popular worldwide, more people living in Switzerland are looking for ways to try these famous sweets.
Ordering candy directly from foreign online shops can involve high shipping costs or import fees. That is why we created godis.swiss — to provide a local, fast, and reliable way to enjoy authentic Swedish sweets.
We offer fast delivery of Swedish candy anywhere in Switzerland for just 7.99 CHF, and free shipping on orders over 49 CHF. This means you can enjoy authentic Swedish pick-and-mix without the expensive international shipping fees often charged by foreign stores.
Whether you are in Zurich, Geneva, Basel, Bern, or Lugano — or in the heart of Vaud or the mountains of Graubünden — the best of Sweden is just a click away.
Where to Buy Swedish Candy in Switzerland
If you want to experience authentic Swedish sweets, you can order Swedish candy in Switzerland directly from us at godis.swiss.
We offer a wide selection of Swedish candy, including traditional Swedish pick and mix bags, popular brands such as BUBS and Marabou, sour Swedish candy, and a growing range of gelatine-free and vegan Swedish sweets.
We deliver across Switzerland so that candy lovers can easily enjoy the famous flavors of Sweden at home.
If you prefer shopping in person, you are also very welcome to visit us at our physical candy store in Lausanne. We are also planning to open a new location in Nyon soon, making it even easier to experience authentic Swedish candy locally.
Whether you are discovering Swedish candy for the first time or looking for your favorite sweets from Scandinavia, we are happy to share the Swedish candy tradition and help you create your perfect Swedish pick and mix selection.
We invite you to explore our full selection at godis.swiss and discover your favorite Swedish treats. Whether you love fruity gummies, sour candies, or classic chocolate, you can create your own Swedish pick and mix bag and have it delivered straight to your home in Switzerland. Start your sweet Swedish adventure today and taste the magic of authentic Swedish candy!
Your team at GODIS 😊
